Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

2014 Bentley Mulsanne gets more comfortable and more connected

The 2014 Bentley Mulsanne will make its debut at the Geneva auto show in March. The flagship arrives with an upgraded interior and comfort package, new paint colors and more entertainment features than previous models. The cabin of the Mulsanne will also be a Wi-Fi hotspot.

Jaguar E-Types on track at the Goodwood Revival 2011

Jaguar E-Types tussling on track at the Goodwood Revival It’s been a big year for the E-Type Jaguar. Despite still being probably the most iconic car ever made it’s finally reached middle-age, with the big 5-0 arriving in March at Geneva. Understandably, Jaguar has made the most of the anniversary of the E-Type by rolling out E-Types at every event they could, but perhaps the most appropriate event for the E-Type to headline at has been this weekend’s Goodwood revival, a veritable cornucopia of nostalgic and historic motoring goodness.